Effortless Shopping – your secret to driving sales and customer experiences
i95Dev can help you simplify and drive intuitive customer shopping experiences through improved product discovery by leveraging complex product relationships.
Drive Shopping Experience
Effortless shopping drives sales and customer experience
67% of consumers and 74% of business buyers say they’ll pay more for a great experience.
In a recent PwC study, about two-thirds (65%) of respondents in the US feel that a positive experience with a brand is more influential than great advertising.
The number one factor in delivering a great customer experience is not delighting customers but reducing their efforts. However, the product discovery and buying process in the B2B world is usually very complex. This often leads to:
Bad Shopping Experiences
Customers go through multiple pages and unrelated items before finding the right product.
Poor Conversions
Customers often leave the website as it takes forever to find the relevant and correct information.
Product Failures
Good products get buried as they do not get found easily or enough.
How i95Dev leveraged product relationships to help a leading auto manufacturer?
Operating in a fragmented and mostly offline automobile aftermarket industry, this leading auto parts manufacturer struggled to drive B2B commerce adoption because of the nature of the products and the complex relationship between them. Unstructured product catalogs, complex navigation, and poor search was slowing them down, affecting sales, customer adoption, and customer experience.
i95Dev experts conducted an in-depth discovery and worked with the manufacturer to understand the business challenges, data in existing systems, and current business processes. We discovered the goldmine of information that the manufacturer had as product relationships in the ERP system and leveraged that to build an advanced and interactive product e-catalog.
How i95Dev leveraged product relationships to help a leading auto manufacturer?
Operating in a fragmented and mostly offline automobile aftermarket industry, this leading auto parts manufacturer struggled to drive B2B commerce adoption because of the nature of the products and the complex relationship between them. Unstructured product catalogs, complex navigation, and poor search was slowing them down, affecting sales, customer adoption, and customer experience.
i95Dev experts conducted an in-depth discovery and worked with the manufacturer to understand the business challenges, data in existing systems, and current business processes. We discovered the goldmine of information that the manufacturer had as product relationships in the ERP system and leveraged that to build an advanced and interactive product e-catalog.
This helped the auto manufacturer:
Improve Product Discovery
The improved product catalog enabled customers to discover new products easily and quickly, reducing the on-field sales effort.
Drive Sales
The product relationship information helped in identifying cross-selling opportunities and thereby driving sales.
Build Efficient Operations
The eCommerce ERP integration enabled the merchant to manage all product information from one system.
Enhance Product Search
The interactive and information-rich product images enabled customers to find the right product easily and quickly.
Increase Product Understanding
A bird’s-eye view of the products and related components gave customers a better understanding of the products.
Improve eCommerce Adoption
The ease of browsing and shopping online enabled the manufacturer to onboard B2B customers effortlessly. In addition, the eCommerce store served as a self-service customer/ dealer portal.