Buy Online Pickup in Store (BOPS)
Challenges businesses faced during the COVID-19 restrictions and how that affected businesses with physical stores
Many B2B and B2C companies who only had physical stores during the pandemic restrictions had to bear tremendous loss due to lack of online stores.
Customers chose other brands that offered them online shopping facilities.
Brand popularity was badly affected.
More than a quality product, customers preferred availability and quantity.
Reduced number of sales that directly affected the overall revenue.
Businesses lost loyal customers too.
Inventory management had gone for a toss due to poor supply chain and overbuying.
Is a leading furniture and mattress retailer with 34 retail locations across the USA and Canada. For more than 30 years, Surplus Furniture has been offering quality branded products across home and furnishing categories at unbeatable low prices.
Their business was doing great before the pandemic, but the lack of eCommerce stores led to a serious loss. The daily operations and the overall revenue were hard-hit due to the pandemic.
Collaborating with i95Dev
i95Dev started by conducting a thorough discovery session to understand the existing business process, challenges, and requirements. Surplus Furniture’s requirement was to build an eCommerce store as soon as possible.
However, after studying the situation, i95Dev experts suggested that only building an eStore will not solve the problem as running an online business demands good shipping and fulfillment network. For this reason, the BOPS feature was suggested that helped them to keep up with the new normal.
A brand new Magento store was developed with super responsive features and optimized for a seamless cross-channel experience.
BOPS feature was implemented where customers could buy online and pick up in-store. This amazing feature eliminated the shipping, order fulfillment, and inventory management costs.
The store was then integrated with Microsoft Dynamics NAV ERP system to ensure a consistent and seamless shopping experience across eCommerce and physical stores.
To make sure the new eStore gets the necessary traction, the website was customized with advanced marketing and promotional support.
Collaborating with i95Dev
i95Dev started by conducting a thorough discovery session to understand the existing business process, challenges, and requirements. Surplus Furniture’s requirement was to build an eCommerce store as soon as possible.
However, after studying the situation, i95Dev experts suggested that only building an eStore will not solve the problem as running an online business demands good shipping and fulfillment network. For this reason, the BOPS feature was suggested that helped them to keep up with the new normal.
A brand new Magento store was developed with super responsive features and optimized for a seamless cross-channel experience.
BOPS feature was implemented where customers could buy online and pick up in-store. This amazing feature eliminated the shipping, order fulfillment, and inventory management costs.
The store was then integrated with Microsoft Dynamics NAV ERP system to ensure a consistent and seamless shopping experience across eCommerce and physical stores.
To make sure the new eStore gets the necessary traction, the website was customized with advanced marketing and promotional support
Impact
Surplus Furniture could keep up with the new normal with Magento eStore and operate hurdle free during the pandemic.
BOPS feature saved shipping, order fulfillment, and inventory management costs. It also offered a convenient shopping experience for customers.
