Elevating eCommerce Excellence: Ohio Power Tools’ eCommerce Transformation

Operating since 1983, Ohio Power Tools offers a comprehensive range of tools, supplies, repair services, equipment rentals and professional training to contractors and businesses all over the country. They have partnerships with over 120 manufacturers and is a factory-authorized service center for most air, electric, and hydraulic equipment brands.

Challenges

Ohio Power Tools had upgraded their eCommerce store from a custom estore to Adobe Commerce Cloud.
The client faced several challenges working with a local vendor for their Adobe Commerce implementation.
Their eCommerce store had major security and performance issues, which lead to a significant impact on revenue. Ohio Power Tool was contemplating moving away to a different eCommerce platform.
However, at i95Dev, we were confident about the Adobe Commerce platform. We offered to work on revamping their Adobe eCommerce store and overcoming the existing challenges

Solution

Store Performance:

Ohio Power Tools’ eCommerce existing site was slow, the order process was too cumbersome requiring multiple clicks, and site navigation filled with errors.
We conducted a thorough audit to uncover reasons for poor performance and started optimizing their online store.
We implemented several enhancements like removing unnecessary extensions, reducing the size of JS and CSS files, upgrading Adobe Commerce, enabling cache, and more.

Enhancements and Upgrades:

Enhance site usability and speed by introducing Adobe Commerce AMP pages.
Configured one-step checkout process to reduce shopping cart abandonment.
Help customer transition from GA3 to GA4 for improved analytics and reporting.
Streamline integration with Google Merchant Center for improved visibility.
Integrate Adobe Commerce store with NetSuite ERP to streamline order flow and centralize customer, product, and inventory information.
Develop and enable advance functionality like Build your Packout tool and Dynamic personalized promotional banners.

i95Dev’s solutions and services not only resolved Ohio Power Tools’ eStore issues, but also elevated their eCommerce capabilities, resulting in a more efficient and engaging online shopping experiences for their customers.

Impact