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BSW Boosts Efficiency with i95Dev’s BigCommerce and MS Dynamics Integration

Broadcast Supply Worldwide, established in 1972 and based out of Tacoma, Washington, is one of the largest distributors and resellers of radio station equipment. With an extensive catalog of audio equipment and tools, they have a shipping center located in Ohio for fast ground shipping across the continental USA.

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Goals & Challenges

  • Operating in a niche business with limited distributors and suppliers, Broadcast Supply Worldwide aimed to broaden their reach and enhance user experience with an online eCommerce store. They decided to adopt BigCommerce as it aligned better with their B2B requirements.
  • Their existing operations involved manual tasks related to data entry, order processing, and inventory management. As a result, they encountered several issues in handling customer, product, and order data because of lack of integration between their BigCommerce store and Microsoft Dynamics ERP systems.
  • This negatively impacted their productivity, operational efficiency, and customer experience.

While evaluating vendors for integration, Broadcast Supply Worldwide (BSW) found that i95Dev was the only vendor that truly listened to them and was very accommodating. After thorough consideration and strong recommendation by BigCommerce, their eCommerce partner, internal team, and other partners, BSW partnered with i95Dev.

“I am a sales and marketing manager and as far as the technology was concerned, we had never done this before. I had to dive in and ask a lot of questions. Luckily, with i95Dev team, there were no stupid questions. The team was very patient in allowing us to sort of work through and learn on the job with them to achieve our goals. “

– Bryan Seeley,
Director of Sales & Marketing, Broadcast Supply Worldwide

Solution

eCommerce-ERP Integration

  • i95Dev experts worked with BSW to understand their business requirements.
  • We then implemented i95Dev’s BigCommerce Dynamics ERP Connector to automate customer, product, inventory, order, invoices, payments, and more information between the two systems.
  • The i95Dev Connect was then tailored to meet their business specific needs like
    • incorporating complex pricing structure,
    • support for multiple customer addresses,
    • manage visibility and get quotes for out-of-stock products,
    • streamline data migration,
    • and more

We had all these interesting challenges as our business is so unique in the rules and how we sell into the market. But we never heard no from the i95Dev team. The team understood our requirements, advised us, and helped us build the solution to meet our requirements.

Bryan Seeley, Director of Sales & Marketing, Broadcast Supply Worldwide

Impact

BSW’s niche segment and unique business requirements brought some interesting challenges. However, i95Dev’s eCommerce and integration experts understood the requirements and collaborated with BSW to create a solution tailored for their business.

functionality

Increased Efficiency

Automation of manual tasks resulted in reduced human errors and freed up valuable time, allowing the staff to focus on other strategic activities.

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Improved Scalability

The tailored integration provided a solid foundation for future growth, allowing BSW to adapt easily to the changing market dynamics.

Enhanced Data Accuracy

Automated data synchronization enhanced decision-making, operational efficiency, and inventory management.

Order Sync

Accelerated Order Processing

The automation minimized order delays and improved satisfaction, enhancing customer loyalty and competitiveness.

“We can’t change, you know, 50 years of legacy on how our business runs. We needed to find a solution that suits to our needs, and a partner who really understood us. The i95Dev team was very easy to work with; they listened to our needs and were always very accommodating. We were blown away by the knowledge and expertise they have on Microsoft Dynamics ERP system. The word ‘no’ is not something I heard a lot from them. They helped us to learn on the go and solve some of the unique challenges for our business.”

– Bryan Seeley,
Director of Sales & Marketing, Broadcast Supply Worldwide

Hear How i95Dev Transformed BSW’s eCommerce Journey!

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