March 20, 2014

Ecommerce Done Right
with i95Dev’s EGE

Author Dennis

In an economy where consumers are in the driver’s seat, businesses need more from their e-commerce solutions. Seamless, vibrant shopping experiences across all channels now are the industry standard. To accomplish this, businesses need a solution that provides one location to manage their entire operation, including customer service, inventory, and order fulfillment. However, the challenge for retailers, wholesalers and manufacturers is how to meet increasing customer service demands while boosting organizational efficiency and using business analytics to spot trends and improve sales.
Businesses can meet these challenges very easily with minimal time and effort thanks to i95Dev’s recently developed solution, the E-Commerce Growth Engine, or EGE, which melds with Microsoft Dynamics software and is powered by Magento’s e-commerce platform. It’s a feature-rich application that allows businesses to quickly establish or augment their online presence and leverage multiple channels like Web stores, mobile devices, social media and third-party marketplaces like eBay, Amazon & Raukten. Additionally, the EGE integrates seamlessly with the Microsoft Dynamics family of products (RMS, GP, NAV, and AX) as well as other critical backend systems. No matter the multi-channel point of sale, the EGE provides the Omni-channel user experience today’s retail customer’s demand.
Some might ask why i95dev chose Magento as the EGE’s e-commerce platform. The answer is two-fold:

Magento is the leading e-commerce cart available in the market, with more than 200,000 clients from SMB- to Enterprise-level using it. It is not a one-size-fits-all solution but instead offers varying levels of functionality based on your business’ particular needs.
Magento is open-source, not proprietary. No proprietary platform can adapt as quickly and effectively as open-source to the ever-changing demands of the digital landscape. Another way to put this is that the Magento developer community already has addressed every conceivable extension or add-on businesses may require, and continues to do so every day. There is no need for costly re-inventions of the wheel.

Whether it’s reducing time spent on batch updating, scheduling shipping, verifying delivery or providing customer support, the EGE addresses it for bother B2C and B2B operations. Suppliers and wholesalers will also benefit from the real-time integration that prevents ordering and delivery mishaps by maintaining up-to-the-minute inventory information on both the Magento Web store and Microsoft Dynamics ERP.

Features of the EGE:

Real-time Inventory Updates: Inventory management can be the difference between winning and losing your customer. Real-time inventory updates simplifies the process of reconciling inventories from one or many locations, allowing you to better anticipate and avoid potential stock-out or overstock situations.
Search engine optimization: Crucial to online sales is making it easy for customers to find your online store using major search engines. No need to invest additional time & resource. We’ll implement quality, keyword-rich content for your products to steer search traffic your way.
Manage multiple channels: Reach new markets and save time managing your existing sales channels. Our solution allows you to easily build and manage sales channels such as web stores, social media stores and third-party marketplaces such as eBay, Amazon, and Raukten. Your products will gain more market exposure, incrementally growing sales at a minimum cost
Multi Stores– Manage & control data from more than one WebStore, making it possible to update all inventory, sales and pricing information accurately. This is a great way to target different customers using different branding and specific product catalog
Connect all channels: Make yours a customer-centric business with seamless integration between all your sales channels and your back end system, such as CRM, ERP, POS and Accounting
Mobile sales team: Your sales team, whether in a retail or B2B environment, can make the sale on the go if they have the right tool. Create a fully automated sales team who will be able to access accounts and contacts, track orders and more all to improve the customer experience