Accelerating Success: Best Practices for Automotive eCommerce

In recent years, eCommerce has revolutionized the automotive sector, driving a notable surge in sales and reshaping consumer behaviour.

Automotive merchants are swiftly adopting an omnichannel approach, allowing customers to seamlessly navigate between brick-and-mortar establishments and digital platforms for their purchases. This strategic shift reflects the industry’s acknowledgment of evolving consumer preferences and the need to adapt to a rapidly changing market landscape.

Furthermore, automotive eCommerce facilitates swift transactions, enabling buying and selling activities to occur within seconds, even in remote locations. Major players like Ford have revamped their eCommerce websites and amplified their presence on social media platforms, emphasizing user-friendliness and leveraging digital advertising to maximize reach and engagement.

However, the automotive businesses have a unique set of obstacles because of the variety of automobiles on the market, the difficulty of matching the right cars with the appropriate products and ensuring prompt delivery of huge, expensive parts.

If you run or plan to operate an automotive eCommerce store, keep some of the following points in mind to engage your customers:

Personalize your site for your customers:

Understand the needs, goals, and behaviour patterns of your real and potential customers and offer products and services catering to different personas.

• Based on your findings, tailor your products and services to meet the specific needs of each persona. This might involve offering different product features, pricing options, or service packages. Analyze the needs, goals, and pain points of each persona. Understand what motivates them to purchase automotive products or services and how they prefer to interact with businesses.

Choosing the right eCommerce Technology:

Investing in the right technology is paramount for success in the automotive eCommerce industry.

• The right eCommerce technology includes fast and intuitive product search functionalities, ensuring that customers can easily find the automotive parts or accessories they need. With features like Year-Make-Model Search, customers can easily narrow down their search to find products that are compatible with their specific vehicle. Additionally, filters for brand, price, category, and other attributes enable customers to quickly refine their search results based on their preferences and requirements, ultimately leading to higher customer satisfaction and increased sales.

Mobile Device Friendly:

Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders.

• With a growing number of consumers using mobile devices to research and purchase automotive products, having a responsive website design is crucial for providing an optimal user experience. Responsive design ensures that automotive websites adapt seamlessly to different screen sizes and devices, enhancing accessibility and usability for mobile users. By implementing a responsive web design, automotive businesses can effectively reach and engage with their mobile audience, ultimately driving more traffic, leads, and sales.

Informative Descriptions:

Have custom product descriptions that are informative.

• Providing informative and persuasive product descriptions is essential for driving sales and enhancing the overall success of an eCommerce platform, especially in the automotive industry. Detailed and compelling product descriptions not only give customers the information they need to make informed purchasing decisions but also create a sense of trust and credibility for the brand.

Product merchandising:

Boost product appeal and buyer confidence with multiple high-quality images of your products.

• “A recent study of online buyers found that over 33% of their time on an eCommerce site was spent looking at product images while 67% of online buyers interviewed ranked image quality as “highly important” when making a purchase.”
• By listing multiple high-resolution product images, showcasing various angles, features, and functionalities, automotive businesses can provide customers with the visual clarity they want.

Product detailing:

It’s critical to provide the customers as much detailed information as possible about what’s being sold, including detailed product descriptions and dimensions, component lists, compatibility details, support resources, product and installation videos, manufacturer information, warranties, and support.

Absolutely, enhancing product descriptions with rich details and videos can significantly increase engagement and conversions. Rather than offering static descriptions that merely cover the basics, providing comprehensive information and multimedia content can captivate potential buyers and inspire them to take action. Detailed product descriptions and videos drive more people to the product pages, resulting in more converted buyers once at the page.

Utilizing product exploded views for efficient parts identification and ordering:

Implementing product exploded views in your parts management system allows for clear visualization of complex assemblies. This approach not only simplifies the identification of required components but also accelerates the ordering process, leading to improved efficiency in inventory management and maintenance operations.

Related Products:

Helping customers discover new products is key to enriching their shopping experience and boosting your sales. With the smart product suggestion feature, you can effortlessly upsell and cross-sell clients on your product and checkout pages.

By offering additional or complementary products that seamlessly complement their purchase, you not only increase conversions but also enhance the overall value of each sale. Research shows that displaying related products can boost conversion rates by up to 3% when strategically placed on product or checkout pages.

Customers like related products because they help them discover other items they may need or want. Customers appreciate related products as they aid in discovering items they may need or desire. Furthermore, related products facilitate upselling opportunities by enticing customers to explore more premium options. As a result, you’ll enjoy increased per-customer sales, heightened profitability, and the ability to offset shipping fees through related product promotions.

Social Media Engagement: Integrate Twitter, Facebook, LinkedIn, Google+, and other social media accounts into your marketing efforts.
Leverage social media to expand your brand, reach new customers and further promote your products, services, and events.

How Can i95Dev Help?

At i95Dev, we specialize in providing tailored eCommerce solutions designed specifically for the automotive industry. Here’s how we can help:

• Adopt an eCommerce Store:

  Our eCommerce platforms are tailored to meet the unique requirements of automotive businesses, helping you enhance your online presence and drive sales.

• Adopt a PIM System:

  Elevate your online presence and streamline workflows with our expertise in implementing and optimizing leading modern Product Information Management (PIM) systems. We can help you manage your extensive product catalog more efficiently, ensuring accurate and consistent product information across all channels.

• Integrated eCommerce Ecosystem:

  Benefit from our expertise in building integrated commerce ecosystems by seamlessly integrating your eCommerce, ERP, and PIM systems. Our solutions enable omnichannel shopping experiences and streamline workflows, enhancing efficiency and delivering an unforgettable customer experience across all touchpoints.

• Automated Data Sync: Let us automate data synchronization from your eCommerce platform to various backend systems like ERP, CRM, PIM, and more. Our integrated solutions ensure real-time data accuracy and consistency, empowering you to make informed business decisions and stay ahead of the competition.

  Partner with i95Dev to unlock the full potential of eCommerce in the automotive industry and drive your business forward with innovative and personalized solution.