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Crafting Superior Customer Experiences to Drive Digital Transformation

The client is a major player in the automotive industry with a wide portfolio of brands and part types for antique cars. With the rapidly evolving market and customer preferences, they were looking to replace their outdated custom eCommerce store with a modern and responsive platform supporting both B2B and B2C customers.

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UI and UX Goals

  • Create a modern and attractive eCommerce website for their brand.
  • Create an intuitive product catalog to facilitate effortless product discovery and search.
  • Reimagine and recreate the entire customer shopping journey, across channels, to provide superior and unforgettable customer shopping experiences.

Preview of the eCommerce Store

Home Page

Garage Page

Blog Page

Catalog Page

Cart Page

i95Dev Solution

  • Modern eCommerce Store: i95Dev worked with client on creating an intuitive and unified eCommerce store for B2B and B2C customers.
  • Effortless Product Discovery: To enable effortless and fast product search and discovery, Elastic search and advanced part finder (make, model, and year) functionality was enabled. The eCommerce store was integrated with PIM system to get make, model, and year information.
  • Thoughtful Design and Features: The product listing and detail page were also carefully designed to facilitate informed decision making. In addition, several features like guest checkout, save for later, multiple shipping options, etc. were added to drive customer experience and conversions.
  • Personalization: Personalized profiles were created enabling users to access personalized offers and news every time they come back to the platform, thus enhancing the overall experience.

Useful Resources

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Success Stories

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Use Cases

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