Manage B2B and B2C Customers with Ease
Challenges businesses face while managing B2B and B2C customers at the same time
Many companies find it difficult to manage B2B and B2C customers equally. If not done right,
it affects customer satisfaction and overall business growth.
The eCommerce or ERP platforms are incapable of handing B2B and B2C customers together.
Both B2B and B2C business processes demand an individual set of features and privileges. If not done right, it leads to unsatisfied customers.
Inventory management becomes chaos if the orders and the associated warehouse stocks are not well organized.
Orders coming in from multiple sources lead to the inability to differentiate unique entries.
The pricing structure for B2B customers is way different than B2C customers.
Hours of human efforts are required to sort the B2B and B2C customers.
A leading brand dealing with rugs and home decor fabric designs worldwide. Established in 1998, Jaipur Living produces a wide collection of products, well known in the US, Canada, Mexico, and the Caribbean market.
Jaipur Living, too faced similar issues while managing their B2B and B2C customers, which hampered their customer experience and overall growth.
Collaborating with i95Dev
i95Dev experts conducted a thorough discovery session with their team to understand the platforms,
business processes, customers, etc. An ERP integration was suggested where i95Dev implemented its
Microsoft Dynamics NAV Connector to overcome the challenges.
Firstly i95Dev’s team made them aware that Magento has 100% capacity to handle both B2B and B2C customers effectively.
Though the two types of customers required a different set of features, the need was to understand the ability of Magento to cater to these customers uniquely. i95Dev provided the necessary training to make the utmost use of the platforms involved.
i95Dev experts suggested the challenges faced in pricing, order, and inventory management, were because of the lack of integration between Microsoft Dynamics NAV and Magento.
ERP integration with Magento with i95Dev’s Connector eliminated duplicate customer entries thereby reducing hours of manual work and eliminating human errors.
i95Dev Connector’s Customer Specific Pricing feature offered pricing by customers and item discount pricing. This feature solved the problem of assigning prices and discounts basis different customers, items, customers groups, and item groups. In addition to this, i95Dev also customized a pricing feature where discounts can be applied as salesperson Discount % or CSR Discount.
For order management, i95Dev provided a solution that allowed bi-directional sync of orders from Magento e-store to NAV and vice-versa. This resulted in keeping both the systems updated at one go therefore eliminating manual work, wrong, duplicate orders, and saving transport costs.
Collaborating with i95Dev
i95Dev experts conducted a thorough discovery session with their team to understand the platforms, business processes, customers, etc. An ERP integration was suggested where i95Dev implemented its Microsoft Dynamics NAV Connector to overcome the challenges.
Firstly i95Dev’s team made them aware that Magento has 100% capacity to handle both B2B and B2C customers effectively.
Though the two types of customers required a different set of features, the need was to understand the ability of Magento to cater to these customers uniquely. i95Dev provided the necessary training to make the utmost use of the platforms involved.
i95Dev experts suggested the challenges faced in pricing, order, and inventory management, were because of the lack of integration between Microsoft Dynamics NAV and Magento.
ERP integration with Magento with i95Dev’s Connector eliminated duplicate customer entries thereby reducing hours of manual work and eliminating human errors
i95Dev Connector’s Customer Specific Pricing feature offered pricing by customers and item discount pricing. This feature solved the problem of assigning prices and discounts basis different customers, items, customers groups, and item groups. In addition to this, i95Dev also customized a pricing feature where discounts can be applied as salesperson Discount % or CSR Discount.
For order management, i95Dev provided a solution that allowed bi-directional sync of orders from Magento e-store to NAV and vice-versa. This resulted in keeping both the systems updated at one go therefore eliminating manual work, wrong, duplicate orders, and saving transport costs.