Best Examples of How Home
Improvement Businesses Leveraged eCommerce

The DIY and home improvement market is seeing incredible growth online—so much so that eCommerce is now outpacing physical stores by a striking 6-to-1 ratio. With over half of home and garden businesses (53%) now running online shops alongside their physical locations, the digital space is getting more competitive every day. Brands that want to capture their share of sales need to find ways to stand out and deliver something special to their customers.

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Let’s take a look at some of the leaders in this space. Companies like The Home Depot, Arteriors Home, Attken, and Surplus Furniture have not only moved into eCommerce—they’ve raised the bar for what an online home improvement store can be. From seamless shopping experiences to innovative online strategies, these brands are setting the standard and showing us all what’s possible in this market.

So, what can we learn from them? Let’s dive into their stories to see what’s working and get inspired by their success. Whether you’re a small business or a major retailer, there’s something here for everyone looking to thrive online.

Home Depot: Leading the B2B eCommerce Game

Home Depot is a prime example of how a home improvement giant can effectively leverage eCommerce to cater to both professional contractors and everyday consumers. Ranked No. 4 in Digital Commerce 360’s Top 1000 database of the largest online retailers in North America, Home Depot has successfully integrated its online and in-store experiences to serve a broad customer base.

Key Strategies:

• Omnichannel Integration: Home Depot has mastered the art of blending online and offline shopping experiences. Customers can seamlessly browse products online, check in-store availability, and even order online for in-store pickup. This flexibility caters to the needs of both DIY consumers and professional contractors who require quick and convenient access to products.
• B2B eCommerce Leadership: Home Depot has taken a strong position in the B2B eCommerce market by providing tailored solutions for professional contractors. Their online platform offers bulk purchasing options, exclusive discounts, and a range of professional-grade products, making it a go-to resource for industry professionals.
• Advanced Digital Tools: Home Depot’s website and mobile app feature advanced search capabilities, product recommendations, and detailed how-to guides, enhancing the customer experience. These tools not only simplify the shopping process but also empower customers with the information they need to complete their projects successfully.
• Loyalty Programs: The company’s Pro Xtra loyalty program rewards professional contractors with perks like volume pricing, purchase tracking, and exclusive offers. This program fosters customer loyalty and encourages repeat business, contributing to Home Depot’s dominance in the home improvement eCommerce space.

Home Depot’s ability to blend robust eCommerce capabilities with an extensive physical store network has made it a leader in the home improvement industry, setting the standard for how businesses can leverage eCommerce to drive growth and customer satisfaction.

Want to Learn How the Home Depot is Leading the eCommerce Game?

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Arteriors Home

Founded by Mark Moussa in 1987, Arteriors is a B2B Dallas-based company specializing in lighting, furniture, and decorative accessories that appeal to the design-trade clientele. Arteriors invested in a Magento-based B2B eCommerce store to service their customers better.

However, with information residing in Magento eCommerce and Dynamics NAV ERP systems, managing and maintaining customer, product, and order information across multiple systems became an operational nightmare for them.

Arteriors partnered with i95Dev to build a robust and scalable eCommerce ecosystem. A customized integration solution was developed between their Magento and Dynamics NAV ERP systems, incorporating their existing workflows and processes.

The customized eCommerce ecosystem benefited in the below ways:

• Arteriors Home’s eCommerce sales witnessed a growth of more than 600% over last year.
• Got a 360-degree view of its customers, irrespective of where they were created – Magento or NAV
• It saved more than 3000+ hrs in the manual effort

You may also like our ebook:

• The Handbook of B2B eCommerce
• Building B2B eCommerce Store with Magento

Attken

Attken- Do It Center, based in the UAE is a leading brand with over 30,000 great-value products, from outdoor and indoor furniture, tools, and services . Attken wanted to stay relevant to its customers and seamlessly serve them across online and offline channels.

i95Dev suggested going online with an eCommerce store and revamp its back-end ERP and POS applications to support the anticipated growth, maintain efficient operations, and provide a superior customer experience.

i95Dev approached the project with its proven agile digital transformation implementation methodology. The transformation took place in phases:

• Phase 1 –Microsoft Dynamics 365 implementation to take care of their finance, operations, and retail requirements.
• Phase 2 –Adobe Magento eCommerce store development
• Phase 3 –ERP and eCommerce systems integration

Attken today benefits with:

• Improved availability and brand visibility
• Improved inventory utilization, customer experience
• Better operational efficiency with streamlined workflows and processes
• Improved visibility with BI dashboard for better decision

See Attken’s Transformation! Explore how i95Dev revamped Attken’s eCommerce and ERP systems.

Surplus Furniture

Surplus Furniture is a leading furniture and mattress retailer with 34 retail locations across the USA and Canada for more than 30 years. They had an eStore for the customers to browse the product catalog online and purchase in-store. All was well until COVID-19 hit, which resulted in the physical store shutting down.

Building an eCommerce store seemed like the way forward. Now, Surplus Furniture had to ensure that they were ready for the challenges that came with an eCommerce store – like inventory management, fulfillment, customer experience, payment, and more.

i95Dev not only built a customized eStore for Surplus Furniture but also ensured it provides a consistent and seamless shopping experience by integrating their eCommerce store with a back-end Microsoft Dynamics NAV ERP system which was crucial.

Surplus Furniture reaps the benefits of a robust eStore with a new design (UI), a superior customer experience (UX), better efficiency, and an omnichannel experience with seamless ERP integration.

Curious about Surplus Furniture’s transformation? Read here to see how i95Dev’s eStore and ERP integration made a difference.

Take Your Home Improvement Business to the Next Level with i95Dev

Inspired by the success stories of Home Depot, Surplus Furniture, Arteriors Home, and Attken? Discover how a tailored eCommerce ecosystem can revolutionize your business too. Whether you’re looking to enhance your customer experience, streamline operations, or integrate your systems for maximum efficiency, i95Dev has the expertise to help.

Ready to transform your business?

Contact us today for a free consultation and see how we can build a robust eCommerce solution that meets your unique needs.

Don’t miss out on the opportunity to elevate your brand with i95Dev!